By enjoying fans several and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Seglar has found ways to keep the interlocking stones inside the hands of millions. It’s a model that other companies ought to follow, says McKee.

In 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden toys and games. It had not been until the following years that they started using a fresh plastic-injection rounds machine to generate plastic stones, which in the near future gave all of them an advantage more than their competition in the thriving post-war industry.

In 1949, they developed producing the bricks with studs about them to enable them to hole together. This was a key version, making the bricks a lot more stable and durable. Later, in 1958, they made a major improvement with the introduction of what is known since the “stud and joining system”, which ensures that each and every Lego packet fits with any other brick. These two essential iterations are why Seglar sets produced 40 years earlier still interlock seamlessly with those manufactured today.

Over time, Lego features kept it is finger for the pulse of pop traditions by joining up with big-name franchises such as Star Wars and Harry Potter. It includes also accepted the community of adults that are fans of the trademark, known as AFOLs (Adult Fans of Lego), with a choice of sets such as Back to the Upcoming DeLorean period machine and a set of girl Nasa experts.